Levi Strauss&Co. stop washing their jeans – save water, support Pump Aid
This World Water Day, March 22, 2012, Levi Strauss & Co. asked its employees to adopt a dirty little habit: to stop washing their jeans. They asked employees to change their laundry habits by challenging them to wear the same pair of jeans five days in a row without washing them. The participants then uploaded pictures [...]
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